Company Overview

Origin and Evolution

Founded between 1988 and 1989, YUSTA ヨシタ company began with a focus on CNC machining for automotive and motorcycle parts. Over time, we transitioned to material-based processing, producing both finished and semi-finished automotive and motorcycle components. This established a solid technical foundation for forthcoming operations. As YUSTA’s  business grew, we transformed our factory in 1995, which initially specialized in CNC lathe machining and supplying automotive and motorcycle materials, into an import and export agency supplier.

Building on our technical expertise and strong relationships with factories and processing companies, we rapidly expanded our business network through strategic market exchanges. This development cemented our role as a prominent trade agent. Our early proficiency in automotive and motorcycle part processing, along with deep market penetration, laid a solid foundation for expanding our brand to Southeast Asia, Europe, and the Americas.

Strategic Transformation

In the midst of our growth, the 1997 Southeast Asian financial crisis drastically altered the market landscape, impacting many of our stable clients. Despite significant setbacks, YUSTA restructured business strategy, turning challenges into opportunities by creating our own brand and seeking new market avenues. We focused on the import and export of wheels and tires, providing reliable products and technical services. Since 2016, we have re-entered the Southeast Asian market, forming a complete and comprehensive supply chain system that is closely integrated with market needs.

 

Key Milestones

The 1997 Southeast Asian financial crisis marked a pivotal point in YUSTA’s transformation into an export-oriented trade agent. Following a business and trade project reorganization in 2016, YUSTA began close collaboration with Japanese-licensed Chinese factories, specializing in high-quality natural rubber and advanced low-pressure casting and forging techniques for wheels. This technological transformation and trade model restructuring reinforced customer loyalty and gained the trust of new markets.

Market Expansion

YUSTA’s business scope has since expanded significantly, covering the European and American markets. We primarily target neighboring Southeast Asian countries, including Indonesia, Malaysia, the Philippines, and Thailand. Today, YUSTA is recognized as a leading brand in these regions, capturing substantial market share. Beyond Southeast Asia, we are actively expanding our presence in European and American markets. In Australia, we have established business connections in major cities such as Brisbane, Sydney, and Melbourne, and have set up an overseas trade administration headquarters, Mega Max.

Brand Philosophy

Our brand philosophy, “The surest foundation of a manufacturing concern is quality. After that, and a long way after, comes cost,” embodies our commitment to quality. Throughout nearly 40 years of growth, despite market fluctuations, YUSTA has maintained a steadfast focus on high standards of quality and customer satisfaction. We prioritize meeting the needs of every customer and maintaining the trust of every partner. To this end, we have developed an independent market analysis department and a dedicated business team to provide customized services. For YUSTA, stable, high-quality products and services are essential to maintaining market trust

Service and Support

Initially focused on the Southeast Asian market (including Indonesia, Malaysia, the Philippines, and Thailand), we have since expanded our footprint to Europe, the Americas, and Australia. Our products meet the quality and design standards of various countries. YUSTA supplies wheels and tires compatible with automotive and motorcycle specifications worldwide, primarily catering to bulk orders from factories and companies.