Company Overview
Origin and Evolution
Founded between 1988 and 1989, YUSTA ヨシタ company began with a focus on CNC machining for automotive and motorcycle parts. Over time, we transitioned to material-based processing, producing both finished and semi-finished automotive and motorcycle components. This established a solid technical foundation for forthcoming operations.
As YUSTA's business grew, we transformed our factory in 1995 into an import and export agency supplier. Building on technical expertise and strong relationships with factories and processing companies, we rapidly expanded our business network through strategic market exchanges.
Strategic Transformation
In the midst of our growth, the 1997 Southeast Asian financial crisis drastically altered the market landscape. YUSTA restructured its business strategy, turning challenges into opportunities by creating its own brand and seeking new market avenues.
Key Milestones
Following a business and trade project reorganisation in 2016, YUSTA began close collaboration with Japanese-licensed Chinese factories, specialising in high-quality natural rubber and advanced low-pressure casting and forging techniques for wheels.
Market Expansion
YUSTA's business scope has expanded significantly across Southeast Asia, Europe, the Americas and Australia. In Australia, business connections have been established in Brisbane, Sydney and Melbourne.
Brand Philosophy
YUSTA remains committed to dependable quality, practical engineering, long-term partnerships and customer satisfaction.